Organisations are recognising that their ability to survive and thrive into the future is linked not just to their economic performance but also their environmental performance.
Climate change and greenhouse gas emissions are now a focus for consumers and we are starting to see shifts in attitudes and purchasing behaviour based on perceptions of companies' and products' "green" credentials.
At the same time, some organisations are making the mistake of making exaggerated claims about their impact on the environment, often due to a lack of understanding about the true impact of their activities. "Greenwashing" is the term that has been coined for this behaviour, and consumer and environmental groups are on alert for this.
Greenhouse Gas Solutions provides sound advice on the best way to navigate through the brand positioning and marketing challenges brought by this new landscape. Most importantly we can help organisations understand the true impact of their activities, including life-cycle analysis of their products and services.
We provide a full range of marketing services from developing consumer insight and brand positioning through to campaign execution.
Please contact us for further information about our marketing services.
